Punjabi music promotion, marketing and distribution. The campaigns behind Banda Bamb (100M+ YouTube views) and God's Favorite (1,00,237 reels). Your next release starts here.
A finished song is just a file.
Until someone hears it.
Pitched to Spotify's editorial team and to independent curators, weeks before release day.
Creators use the sound in the first week, so the hook travels before the video does.
Premieres, Shorts and search placement that keep the view count climbing after release week.
Profile, content and ad support that turns a release audience into a following.
One delivery to Spotify, Apple Music, YouTube Music, JioSaavn, Amazon Music, Gaana and the rest, heard from Punjab to Brampton, Surrey and Southall.
1,00,237
reels made to one song, God's Favorite. That's not reach. That's a crowd.
Our part: we seeded the sound with a first wave of creators before release, then widened to a second.
100M+
views on YouTube
Banda Bamb
1,00,237
reels made to the sound
God's Favorite
Photo: Yvette de Wit / Unsplash, CC0
A strong hook on a twelve-track album, and no reason yet for creators to pick it up in week one.
Our part: We seeded the sound with a first wave of creators before release, then widened to a second wave once the trend had a shape.
Read the campaign1,00,237
reels made to the sound
A release that needed to keep climbing after the launch-week spike.
Our part: Search and suggested placement, Shorts cut-downs, and a steady creator schedule across the months after release.
Read the campaign100M+
views on YouTube
YouTube
A release week is seven days. We plan for the years after it.
Tell us about the release. We reply within one working day with a plan that fits it.
