Before you release.
What I tell every artist who calls, written down. Release planning, promotion, distribution and the numbers, without the sales talk.
Deep Saab, founder
Release planning
The weeks before release, and the time zones it lands in.
The six-week release plan
How we plan a Punjabi single from the finished master to eight weeks after release, built around the deadlines the platforms actually set.
8 min read · Updated 24 October 2026
Releasing for the diaspora
How one Punjabi release lands in Punjab, Brampton, Surrey, Southall, Melbourne and Dubai, and how to set the release time, the premiere and the creator posts so each audience gets a good hour.
6 min read · Updated 24 October 2026
Promotion
Pitching, creators, reels and YouTube.
How Spotify editorial pitching works, and what it can't do
What the pitch in Spotify for Artists is, what you need before you can send one, how to write it for a Punjabi song, and why nobody can sell you a guaranteed placement.
7 min read · Updated 24 October 2026
How reels seeding actually works
How we pick the hook, choose the format, time creators in waves and measure what happens, for Punjabi songs on Instagram.
8 min read · Updated 24 October 2026
One sound page, and why it matters
Why a song's reel count can split across two Instagram sound pages, and how to keep a campaign on one.
4 min read · Updated 24 October 2026
Titles, thumbnails and search for Punjabi songs
How people look for Punjabi songs on YouTube, and how to write the title, description, thumbnail and playlists that let them find yours.
5 min read · Updated 24 October 2026
Distribution and rights
Getting the song into the stores correctly, and getting paid for it.
ISRC, Content ID and metadata, explained
The codes, fields and file specs that decide whether a Punjabi release lands on the right profile, credits the right people and can be found on YouTube and Instagram.
8 min read · Updated 24 October 2026
Moving your catalogue without losing streams
How to change distributor and keep as much of your play counts, playlists and YouTube history as the platforms allow.
4 min read · Updated 24 October 2026
Credits that get you paid
Who earns from a Punjabi song, and the credits, IPRS registrations and split sheets that make sure each of them is actually paid.
6 min read · Updated 24 October 2026
Growth and honesty
Reading the numbers, and spotting the ones that aren't real.
How to spot bought views, and why they hurt
What bought views look like in YouTube Studio, what YouTube and Spotify do about them, and what to ask before you pay anyone to promote a song.
6 min read · Updated 24 October 2026
Followers vs listeners
What Spotify's monthly listeners and followers actually count, why followers matter more when the next song comes out, and how to turn one into the other.
4 min read · Updated 24 October 2026
A Spotify profile checklist
What to set up on your Spotify artist profile, and Spotify's own rules for each part.
4 min read · Updated 24 October 2026