Built for artists.
Promotion, distribution and growth for Punjabi artists, their managers and their labels, in Punjab and across the diaspora. Every service is planned around the release date and reported with sources.
Four steps
01 Promote
Before anyone hears the song, the plan is already running: the editorial pitch, the curators, the creators and the ads, each with a date. Promotion is the timeline that holds the rest together.
02 Distribute
One delivery to every store that matters, with the names, credits and artwork right the first time. Content ID and the Instagram sound are set up before release day, not after it.
03 Connect
Creators carry the hook further than any ad. We brief them in waves, on one sound page, so the people who use the song become the reason more people hear it.
04 Grow
After release week, the work is keeping the song climbing and turning listeners into followers, so the next release starts from a bigger base than this one.
Promote
Music Promotion
Playlist pitching, creator seeding and paid support, planned around the release date.
- Release timeline and editorial pitch
- Creator seeding and paid support
- Weekly reporting with sources
Distribute
Music Distribution
One delivery to every store, with metadata, artwork and rights checked before anything goes live.
- Delivery to every major store
- Metadata, ISRC and Content ID
- Release-day checks and royalty reporting
Connect
Reels & Influencer Seeding
Creators use your sound in the first week, so the hook travels before the video does.
- Creator shortlist by format and city
- Waves on one sound page
- Paid and organic uses reported separately
Grow
YouTube Growth
Premieres, Shorts and search that keep views climbing after release week.
- Premiere setup and channel audit
- Shorts programme and search
- Channel reporting
Grow
Audience Growth
Instagram and Spotify work between releases, so each song starts from a bigger base.
- Instagram growth plan and content calendar
- Spotify profile management
- Monthly reporting
Ways to start
Start with one release. Start with distribution only. Or bring us the whole campaign. Tell us which in the brief.
We also promote music academies, events and brands that speak to Punjabi audiences.
What we won't do
No bot views, streams or followers.
They get songs removed and channels struck, and they make your real numbers impossible to read.
No guaranteed playlist placement.
Nobody can promise an editor's choice. We pitch well and early, and report what happened.
No unlabelled paid numbers.
When we run paid ads, the report says which numbers were paid.
No anonymous creators.
Every creator is named in the plan before anyone is booked.
Questions
- How far before release should we talk?
- Six weeks is ideal and four works. Under two weeks we focus on creators and ads, because Spotify needs a pitch at least seven days before release.
- Do you guarantee numbers?
- No. We plan for outcomes and report what happened, with sources.
- What does a campaign cost?
- It depends on the goal and the scale. Choose a budget band in the brief and we reply with a plan that fits it.
- Can you get my song on a Spotify editorial playlist?
- We can pitch it well and early. Nobody can promise placement: editors choose. Anyone who guarantees an editorial playlist is selling something else.
- How do you report?
- Weekly during a campaign and monthly after it, with every figure taken from the platform's own dashboard and dated.