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Reels & Influencer Seeding
We brief and book creators who make your sound their own, in waves that build on each other, so the hook is everywhere before the video peaks.
Who it's for
- A song with a clear 15–30 second hook.
- An artist whose listeners live on Instagram and Shorts.
- A label that wants a sound trend with a shape, not a pile of paid posts.
The problem
A paid post on one big page gets views for a day. A trend is a hundred people using the sound their own way, then a thousand more nobody paid. That second crowd only arrives if the first wave sets a format worth copying.
How it runs
−3 weeks
Hook
We do
Choose the 15–30 second cut and the format: a dance step, lip-sync, transition, POV, bhangra, a wedding or sangeet moment, a car or gym edit.
We need from you
The hook cut, and any choreography.
−2 weeks
Shortlist
We do
Pick creators by format, size and city: Punjab, Delhi, Brampton, Surrey, Southall.
We need from you
Your approval, and anyone you don't want on the list.
−1 week
Brief
We do
Every creator gets the sound, the format, the posting window and the disclosure rules.
Release day
Wave one
We do
Format-setters post within 48 hours, all on one sound page.
We need from you
Repost the best ones.
+3 to +7 days
Wave two
We do
A wider group of creators copies and remixes whatever is working.
+2 to +4 weeks
Wave three
We do
Track the unpaid uses, boost the best as partnership ads with each creator's permission, and add diaspora creators.
+4 weeks
Report
We do
The sound page count, paid and organic uses counted separately, and the top reels.
What you get
Creator shortlist
Sorted by format, size and city, with a profile link and recent reach for every name.
Briefing and booking
One brief, so every creator knows the sound, the format and the window.
Wave scheduling
Waves timed so each one builds on the last.
Sound page management
Everyone sent to one sound page, so the count means something.
Partnership ads
The best creator reels boosted, only with the creator's permission.
Usage reporting
Paid and organic uses, counted separately.
Not included
- A guaranteed trend. We set it up to travel; the audience decides.
- Ownership of creators' videos. They own them, and we ask before reusing any.
- Ad spend for partnership ads, which is agreed up front.
How we report
A dated screenshot of the sound page count every day for the first two weeks, then weekly.
Paid uses and organic uses counted separately, the top ten reels with views and links, and the full creator list with links to their posts.
Proof
Questions
- Is ad spend included?
- No. Ad spend is agreed up front and paid to the platforms, separately from our fee, so you always see what went where.
- Are your creators real people?
- Yes. Every creator is named in the plan with a profile link and recent reach before anyone is booked. No bot pages.
- How many creators will post?
- It depends on the goal and the budget. The plan names every creator and the wave they're in before anything is booked.
- Are paid posts labelled?
- Yes. ASCI's guidelines for influencer advertising in India require paid posts to be disclosed, and every creator brief we send says so.
- Which numbers are paid and which are organic?
- Our reports split them. Anything that came from an ad is on its own line, so the organic figure is the one you can build on.
- Can creators use the song before release?
- Yes, through a teaser's original audio. We decide up front which sound page counts, so the numbers don't split.